About me

I’m a Digital Marketing Strategist with over 4 years of experience helping businesses grow through data-driven decisions and targeted digital solutions. I specialize in Google Tag Manager (GTM) and Google Analytics, enabling precise tracking, event setup, and performance monitoring. My focus is on creating clean, scalable tracking infrastructures that provide reliable insights to guide smarter business actions.

In addition to analytics, I have a strong foundation in SEO and WordPress development. I’ve built and optimized user-friendly, SEO-focused websites tailored for performance and visibility. From technical SEO improvements to content optimization, I ensure that websites are not only search-engine ready but also built for real user engagement.

My experience also extends to running and managing social media campaigns that boost brand presence and engagement. I’ve worked on both organic strategies and paid ads, aligning content with audience needs and business goals. Whether it’s campaign planning, performance reporting, or cross-platform execution, I bring a complete and measurable marketing approach to the table.

What i'm doing

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    Web Analytics Implementation

    Tracking user behavior with GA4 and GTM. Configuring event tracking, custom dimensions, and creating insightful reports to improve digital performance.

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    Search Engine Optimization

    Boosting organic traffic through on-page, off-page, and technical SEO. Proficient with tools like Ahrefs, Moz, and Search Console to improve search visibility and site rankings.

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    WordPress Development

    Designing and optimizing websites using WordPress, with a strong focus on SEO, performance, and analytics integration to ensure measurable results.

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    Performance Marketing

    Running paid campaigns on Meta and other platforms. Using GTM and GA4 for conversion tracking and optimizing ROI through data-driven decisions.

Brands I Work With

Resume

Certifications

  1. Google Analytics Individual Qualification

    2023

    Skillshop. Completed Google Ads, Facebook Blueprint, and HubSpot Inbound certification.

  2. Advanced Google Tag Manager

    2024

    LinkedIn Learning. Specialized in Google Tag Manager, Google Ads, and Facebook Blueprint.

  3. Learning Google Tag Manager

    2024

    LinkedIn Learning. Completed training in Google Tag Manager, Google Ads, and HubSpot Inbound.

Experience

  1. Digital Marketing Strategist

    2023 — Present Thoughtfox Brand Strategies.

    • Implemented Google Tag Manager (GTM) and Google Analytics 4 (GA4) to capture detailed event tracking and user behavior insights.
    • Developed custom GTM tags and triggers for tracking eCommerce transactions and form submissions, improving data accuracy.
    • Analyzed website performance data using GA4, providing insights that led to a 15% increase in user engagement.
    • Collaborated with cross-functional teams to improve conversion paths based on data-driven recommendations.

  2. SEO Analyst

    2022 — 2023 Cybrosys Technologies.

    • Designed and implemented advanced eCommerce tracking setups via GTM to monitor and optimize purchase flows.
    • Developed custom GTM tags for dynamic tracking of user interactions, providing real-time insights into performance.
    • Leveraged GA4 data to identify key user drop-off points and recommended improvements that enhanced the user journey.
    • Improved funnel performance by analyzing conversion rates and making data-driven optimizations.

  3. Digital Marketing Executive

    2021 — 2022 Bestway Exims.

    • Utilized Google Analytics to track campaign performance, which resulted in a 25% increase in audience engagement.
    • Conducted detailed analysis of user journeys, identifying optimization opportunities that boosted lead generation by 50%.
    • Set up tracking mechanisms for user behavior on key pages, providing valuable insights for ongoing marketing efforts.
    • Collaborated with the marketing team to align digital strategies with analytical insights, driving higher ROI.

Education

  1. Professional Diploma in SEO

    2019 — 2020

    KELTRON KNOWLEDGE CENTRE. Specialized in Social Media Marketing and Analytics.

  2. Bachelor of Commerce

    2016 — 2019

    UNIVERSITY OF CALICUT. Minor in Business Analytics.

My Skills

  • SEO & Analytics
    90%
  • Google Tag Manager
    85%
  • GA4 & Data Analysis
    95%
  • Performance Optimization
    80%

Blog

Contact

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